Why do you work here? Well, 'simply because...'

Aviko – Simply working at Aviko

Staff shortages are a new reality in many sectors. Also for engineering and manufacturing companies. And the search for new employees is not easy. How do you make sure you stand out as an employer – and that you appeal to the people who suit you?

Aviko went looking for new colleagues for its Operations and Engineering departments. There, you work on countless potato products that are loved worldwide. But Aviko doesn’t act tough about that. On the contrary.

Earlier, we developed the Employer Value Proposition (EVP), recruitment website and campaign materials for Aviko, among other things. We got to know the people and their pleasant, down-to-earth mentality well. Therefore, we already suspected how to appeal to potential colleagues for Operations and Engineering.

The idea was to ‘just show’ the work. During filming days at four Aviko production sites, employees from the two departments talked about their work, the technical challenges and the strong team spirit. Key word: ordinary.

For each department, there is now a film that briefly and powerfully tells viewers: this is where you can work and this is how it goes. The films proved effective in digital campaigns and increased traffic to the work-at-home site. There they return in various places. In this way, interested parties are introduced to the individuality of Aviko. Hard work, a little better every day, with pleasant colleagues. That’s very normal here.’