Creators of resilience

Creators of resilience

Van Oord is a global player in offshore wind energy, dredging and infrastructure. An archetypal Rotterdam company that is constantly developing. But anyone who wants to develop well also needs good people.

So Van Oord asked us to give their employer branding a go. Starting from a guiding EVP, we set to work. Our starting point was the pay-off we had already developed: Creators of Resilience.

We produced an overarching online video in which we interpreted the pay-off. Raw images of Van Oord’s global playing field, supported by a narrative voice-over. We also made a number of unpolished portraits of the employees, who tell in their own words what ‘Resilience’ means to them.

All this is supported by a series of campaign images, which we see on posters, flyers, trade shows and Van Oord’s website.