Driving for Saudi women

Driving for Saudi women

Of all the PR campaigns conducted under the leadership of Crown Prince Mohammad Bin Salman to give Saudi Arabia a modern and enlightened image, the announcement that women will now be allowed to actually get behind the wheel of a car is the most successful: there is no news outlet worldwide that has not covered it. All the more distressing is that the women who campaigned for it for years are under lock and key. We made a simple but effective video about that, published on the day the law allowing women to drive cars came into force.