Are you as extraordinary as our products?

Nature’s Pride is the leader in exotic fruit. With more than 230 unique products from 59 countries ending up in supermarkets and restaurants. Allowing millions of consumers to enjoy and eat healthy. Nature’s Pride stands for value in its total chain, from ‘soil to mouth’: from grower to consumer. As a key director, it continuously invests in setting the highest standards of product quality, service, innovation, social justice and sustainability together with its supply chain partners. With a core promise (EVP) ‘Grow with us to set the standards’, Nature’s Pride offers people the opportunity to deliver global impact and grow personally and professionally in a unique, diverse, demanding and inspiring field of work.

The special experience Nature’s Pride offers its employees was creatively translated into the campaign ‘Are you as special as our products?’. After all, securing Nature’s Pride’s quality and growing with the company’s ambitions also requires exceptional talent.

From this concept, a visual language for the website and campaign materials were developed with the same tasty atmosphere and inspiration of those beautiful exotic products. Truly a brand-worthy campaign.