Clichéjeuk

Clichéjeuk

Lawyers are language-sensitive and opinionated people with an ingrained aversion to marketing and advertising. Yet most law firms turn a blind eye to their advertising agency when they need a campaign or texts for their website. At least, that is the impression you get when you see what clichés come up in those campaigns.

For the labour market campaign of Wybenga Advocaten, perhaps the most headstrong law firm in Rotterdam and the surrounding area, we made grateful use of that fact. After all, they are looking for lawyers who are as averse to clichés as they are themselves.