Sustainability made solid

At most big companies, sustainability has still not been made the core of strategy. This is not because of a lack of awareness of the need, but because entrepreneurs and executives struggle with the ‘how’.

EY helps companies by objectifying sustainability to provide insight, accountability and action perspective. This is succinctly summarised in the theme line: ‘EY Sustainability. Sustainability, made solid.’ In the first phase of the campaign, the visualisation focuses on the ‘what’, in the second phase on the ‘how’.

The campaign was deployed multimedia, from ads in the FD and NRC, radio commercials and outdoor to online bannering, social media and articles and videos in in-house media.